There are few things more special than spending quality, relaxing time outdoors with your family. Growing up, most of us at SURE LURE Charters recall fond memories of fishing with our parents, grandparents, and other relatives, and we want to share that same experience with your family. And we want your experience to be non-stressful, memorable, and fun.


We are proud to have a terrific client base of return families who come to Destin annually to fish with us. We love to host them each year and our crew does their very best to ensure that all families, whether returning or first time visitors, are consistently treated like members of our own family.

Our professional and courteous crew warmly welcomes any age of angler aboard the SURE LURE for a fun-filled fishing trip. Grandpa, grandma, mom, dad, sisters, brothers, cousins, aunts, uncles…celebrate your family’s generational ties on the beautiful Gulf of Mexico over a day of fishing.



And for the smaller members of the family, we can outfit the deck with lighter tackle, patient coaching, and absolute encouragement with the goal of inspiring confidence and joy in fishing.

Mom, show dad who really rules in the fishing department. Challenge your family to a “big fish of the day” friendly tournament. The crew can be the impartial judges.

We are committed to making your family trip a top-notch experience, amounting to memories that will last a lifetime.  Read what families are saying about us….

We had a great time fishing on the Sure Lure! Wonderful experience! The boys can’t quit talking about it.  It was the highlight of our family trip. Loved it!”    – The Voisin Family


“Thank you for our wonderful fishing trip. Our 7-year old son is begging to go again and your mate did such a great job helping him out. Thanks for a great trip that we will never forget. We will definitely recommend you to our friends planning trips to Destin.”   – The Morrison Family

“What a wonderful fishing trip we had with you. Our family thoroughly loved the day and the pictures prove it ! May all of your adventures be as fun as ours.”   – The Moran Family

“We had a wonderful time fishing last week. You and your crew were excellent and made sure my family had a memory for life. Thanks again and see you next year.”     – The Jones Family

 “My family had a great time !  I have awesome pictures! We even ate some of the fish for dinner that night!  Thanks again!”   – The Dudley Family